The University of Leeds online learning team will share how it reimagined recruitment and support for its growing online postgraduate market. Moving beyond on-campus-focused processes, the university developed a student-centred, agile approach to the end-to-end applicant journey for global learners. This session will explore how digital tools, data, and service design were aligned to reduce friction, enhance engagement, and improve operational efficiency, creating a more responsive and sustainable model for online programme delivery.