UK universities are facing an urgent need to reinforce and diversify their international strategies. While internationalisation has long underpinned financial sustainability, the sector must now look beyond purely financial goals to achieve a more balanced approach. A year on from the 2025 Immigration White Paper, institutions are navigating intensified global competition, growing domestic scepticism towards migration, and the potential for further government reforms aimed at ‘fixing’ immigration. Against this backdrop, the session will explore how universities can remain agile and authentically welcoming to international students while preparing for continued policy volatility.